Hi, I’m Marah. I create immersive experiences that bring people closer—to stories, to each other, and to themselves.

As Creative Director at Secret Cinema, I create large-scale, cinematic worlds that bring iconic narratives to life for industry giants like Netflix, Paramount, Lionsgate, and Disney. Through Studio Secret Cinema—our brand experience agency—I bring the same storytelling expertise to clients like EE, Häagen-Dazs, San Miguel, and Toyota, delivering immersive experiences that captivate audiences and drive commercial impact.

I also work at the forefront of immersive as a creative producer with BitterSuite, a pioneering company crafting multi-sensory immersive concerts. Through touch, movement, scent, and taste, BitterSuite reimagines the way we encounter music—deepening listening and unlocking a richer, more embodied relationship with sound.

I came up in the early days of immersive entertainment, training with the trailblazers of a movement that reshaped audience expectations and transformed the cultural landscape. I’ve watched the genre evolve from underground experiment to global phenomenon—and I’ve helped shape its path.

With a Master’s in Psychology, I bring a deep understanding of people into everything I create. Putting the audience at the heart of the story is my favourite part of experience design—and understanding human behaviour is key to building worlds that truly resonate.